The “Live Approach” to business is a method of business that serves to
action the value of transparency. It is
a method used to develop notoriety within a company. The Live method of business can be
implemented through various methods. As
it pertains to Erations Conglomerate, the “live approach” is being constantly
actioned. On it’s main page there is a
“Social Studies” section where consumers can post their reviews of products
while also their disdain or appreciation for the company. Further, every SBU listed on this page has a
similar notes section wherein the President of the company constantly makes live
notes with regards to the company initiatives, directives, inquisitives,
informatives and or colaberatives. This
method in politics is what is referred to as transparency. It is
important to have such value because it serves as a method by which disclosure
of information are freely provided. By
having such system, it ensures that the company is operating with the
principles of “good faith” and “good will”.
“Good faith” can be defined as, acting with honesty (Yates 2017). “Good will”
can be defined as, product identification (Yates 2017). These two business practices help the
company ascertain notoriety. There are
several SBU’s that seek to further the concept of the “live approach”. It involves the use of multimedia recordings. However, before discussing this, it is
important to go back to the “dot com” boom.
In the “dot com” boom there was
an experiment that had occurred. There
was an individual who at the time envisioned that all aspects of his life would
be recorded on camera. He situated
cameras all over his apartment and decided to present it over the internet
live. This operation was successful and
it created an underground community.
When this individual met his spouse, they at first didn’t think much of
such cameras and recordings however, as the relationship progressed the spouse
became suspicious and paranoid. She
started to not like the cameras recording her every move. It became too much for her to handle and the
couple fought about this resulting in a separation.
The “live approach” to business that Erations Conglomerate is proposing
aims to refine the aforementioned model and function it to develop within the
company a stimulus or excitement. Such
stimulus serves to assist people in giving them “value.” The employees get promoted online and if they
subscribe to social constructs set forth in various industries such as the
cosmetic industry as it pertains to “hotness,” they perhaps can have other
opportunities knocking on their door.
The method essentially helps the staff ascertain “job
satisfaction.” As for the consumer, the products
that are provided are going to be “free” or of very low cost in exchange for
the implementation of the “live approach.”
For example, Erations Conglomerate has an SBU referred to as “Bar
Analytica”. This SBU is going to be a
law firm with various staff including partner Attorneys, Paralegals and Legal
Assistants all working to further the agenda of law and social justice. What is going to transpire here is that
through “corporate social responsibility” the SBU is going to have a part of
the company offer “pro bono” work. Many
people in society cannot afford to retain a lawyer because they are in marginalized
situations or perhaps they have too many expenditures. The problem is the fact that society doesn’t
have a “Legal Coverage Program” so that such individuals can avail of legal
protection. Thus, law firms are tasked
with individually deciding to offer social responsibility efforts on their own
accord. Regardless, the “live approach’
aims to use cameras and other multimedia to publicize the entire case to the
public and perhaps even to the opposition.
Affidavits of Publication are created and publicised for every form of
media produced by the company. Such
media can be pictures, sound recordings of conversations, and video recordings
of conversations and or thoughts on the issue.
In addition to these, clients will be compelled to provide
“testimonials” to the product provided all in a bid to create notoriety for the
SBU in an effort to action corporate social responsibility. The benefits to this method with respect that
such SBU is a law firm is that the transparency will provide and harbour the
development of talent and ability of the staff.
The talent is honed through the socialization process as cameras flash
and record making the staff act in a manner that they feel is appropriate. Education however are honed via the experiential
process of learning as these staff will be
constantly be subjected to implement “best practice” as the company is being
viewed by the publics and the opposition.
“Best Practice” can be defined as upholding standards and ethics in
practical situations (Ross- Kerr 2006). With the
honing of both socialization and education this creates a program within the
company. A program for cultural
development in the company. It is such
culture that harnesses interesting conversations and helps the staff engage
with each other as they hotly debate on the publicized matters pertaining to
the current case being promoted. By
creating a method by which the staff can have shared beliefs, values and morals
the staff can grow in a workplace that sustains and develops their talents and
abilities as other opportunities present themselves external to Erations
Conglomerate. The field of law is
already a discipline known for “head hunting” oftentimes paralegals and legal
assistants are offered sums of money to come work for various lawyers. Companies even call their rival law firms
attempting to persuade their interest to such staff they would like to take
on. By implementing the live approach to
business, it becomes obvious that it advocates the needs and wants of the
staff. Henceforth it is a method by
which Erations Conglomerate appreciates its staff and a method to give back in
innovative ways. Essentially as it
pertains to this SBU, the staff will develop better critical thinking skills
and are going to be more prepared in court as their talents and abilities will be honed
making the staff think in decisive ways.
Another SBU that such “live approach” can be implemented is Poket
Porn. This is an SBU that requires a
culture of flexibility and discretion.
Staff employed in this SBU can work in various environments, for example
an apartment. What is interesting to
note here is that the culture in this SBU requires an element of surprise. It is such “element of surprise” that creates
excitement. People in this SBU could be
arguing about the person they performed with.
Or perhaps they can perform with the partner of the individual they work
with. This action all gets publicized in
a bid to create the culture in this SBU.
Another example within this SBU is the “casting couch” method. It is a place where a brief conversation
takes place to depict “feelings” between the performers. Actually, these interactions are a method by
which social learning takes place.
Social learning can be defined as what people see they do (Akers
2013). Henceforth observers of the casting couch
method can learn to interact before having sex with their partners or love
interest in a bid to objectify their bodies.
This also is a way by which differential association takes place. Differential association can be defined as
behavior is learned (Akers 2013). It is the observer’s association to
what is being depicted in the live approach of Poket Porn that helps them
conquer their inhibitions and fears as it pertains to the matter of sex and
intimacy. It helps people develop self
worth so they may action their self interest in partaking in their deep desire
to have “rough” “passionate” sex.
Through social learning and differential association socialization takes
place within the SBU via the live approach.
In the SBU of Foodie Goody. The
live approach can be implemented. Foodie
Goody is an SBU which concerns culture.
It prepares foods that are as authentic as possible in ways that from
whence the food originated. For example,
if the SBU offers a Shmoregesboard, the SBU creates it in the same way that it
would be done in Sweden to pay homage to the culture of the country. In this SBU, the live approach can capture
and publicize the making of the Shmoregesboard.
It can also capture the customers consuming the food in the
restaurant. By doing it in this way it
promotes a sense of diplomacy because it shows that the SBU took the time to
get acquainted with the customs of the country because they used similar
methods and techniques. Clearly, if the
live approach to business is offered in this SBU the food would have to be free
or discounted. A section in the
restaurant can serve this purpose. It
would be a way to promote the product to the publics so that notoriety can be
developed. It is also a way that Erations
Conglomerate as a whole gives back to its customers.
With the examples explained above, it becomes clear that the live
approach to business becomes an important tool for “product testing”. It allows the company to give the consumer a
range of options so that when they make their purchases, they can provide
feedback. Essentially the live approach
to business can help companies conduct better research and development as they
cater specific products to certain demographics. The live approach to business helps companies
identify the reception of the product being promoted. Therefore, by implementing the live approach
to business, it serves as a method by which to help with company expansion
initiatives.
WORK CITED
Akers, R., et
al. (2013). Criminological Theories. New York, USA. Oxford University Press.
Ross-Kerr,
J., et al. (2006). Canadian Fundamentals of Nursing. Ontario, Canada. Elsevier.
Yates, R., et al. (2017).
Business Law in Canada. Ontario,
Canada. Pearson.
